Fashion Revolution Day 2015


Do you know where your clothes have been?

I don’t often think about where my clothes come from. For me, it is either a hand me down from my sister, a gift, or a jaw hitting the salesfloor. The veil of mystery remains as I sport my new or gently used garments around the city. It hasn’t been until Love This opened my eyes and revealed the man behind the curtain that I really started to pay attention.  I have a lot to learn about responsible shopping but it just so happens that Fashion Revolution Day has many of the answers.

Who made your clothes?

You may not remember the tragedy that killed 1,133 people and injured over 2,500 on April 24th, 2013 but it horrified the world. The Rana Plaza factory complex collapsed in Dhaka, Bangladesh after warnings were made regarding its structural integrity.  This horror has transformed itself into a global push for consumer awareness and transparency from designers, factories, and even the farmers growing materials. From the rack, to the factory, and then the farm, companies are asked to publicize all the dirty details giving consumers the power to shop responsibly. This is a push for global fair trade and the elimination of social and environmental catastrophes that come with cheap labor.

Fashion Revolution Day has sprouted from the ashes of irresponsible consumerism and pushes all of us to ask the question, “who made my clothes?” It forces us all to look at the “true cost of fashion” and make a change. In over 60 countries, the public is asked to wear clothes inside out so that your labels are visible. Take selfies, hit the social media, and tag #whomademyclothes with the pictures. How often are you given a legit excuse for selfies?

Love This is collaborating with VCU Department of Sociology and the VCU Department of Fashion Design and Merchandising to bring this event to Richmond for the 2nd year in a row. They will be hosting on Harris Hall Lawn (from 12-3pm) and are asking the public to wear clothes inside out so that your labels are visible. All are encouraged to come learn more about fair trade and join this movement!

You may not do it every time you shop and we certainly aren’t asking you to throw out your clothes with a guilty past, but on THIS day, ask the questions and do not stop until you find the answer. I will be sporting my shirt inside out, a personal throw back to the 90’s. Join the Fashion Revolution and support the effort to end sweat shop labor.

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