Kara Weaves is a project at the intersection of good Design principles and Fair Trade practices. They make exclusive hand-woven linens using a finely woven cotton towel material called thorthu, traditionally used as an Ayurvedic body-wipe fabric. This first-of-its-kind attempt in Kerala, India (for the thorthu fabric) hopes to bridge the gap between this traditional weaving art form and a contemporary lifestyle.
Founded by the dynamic mother-daughter duo, Indu Menon (social anthropologist) and Chitra Gopalakrishnan (graphic designer), they founded Kara Weaves to be a fair-trade certified, socially-minded venture that seeks to connect the works of handloom artisans in Kerala to global markets in order to preserve thorthu weaving as an art-form and a piece of cultural heritage. Their strategy is to reactivate the artisans and revive the ailing art by bringing design and market intervention to the local weaving cooperative.Thorthu is fabric woven of pure cotton and known for the superb qualities = soft, light-weight, quick-drying, and highly-absorbent.